The development of Motorama’s “Green” dealerships at Moorooka, are something Smoke are very excited about. The buildings are leading the way in their industry, and so we recommended producing video content to showcase the project. Content provided an insight into the design process, highlighted the eco friendly features and ultimately generated excitement amongst customers, staff, suppliers and manufacturers. The end result was the production of a Toyota and a Holden video used at the official launch of the dealerships as well as a longer format piece featuring insights delivered by key members of the project team. The video content provided a tactical opportunity to further engage the audience with the Motorama brand and it’s values.