The Sleepy’s Olympic campaign was achieved in record time. Faced with the challenge of our talent‘s availability, we were given just under a week to conceptualise, script and shoot the former Olympian, Brooke Hanson in Melbourne. Coupled with some great product shots captured in Smoke’s studio the end result was two television spots that showcased the product benefits whilst putting a smile on our clients’ faces…. and hopefully the customers. The TVCs were rolled out nationally in the lead up to the 2012 Olympic Games.