KEY COMPONENTS

/DVD and on-line media production
/Internal and external communications

Freedom Fuels is a Brisbane based, privately owned national company that employs over 500 people and sells more than 150 million litres of renewable fuels per year. Their business successfully operates in 5 key areas and they required a communication tool that displayed the scope of their business to key stakeholders from retail customers through to government bodies.

Smoke was engaged by Freedom Fuels to develop a suite of multi-media communication tools that had the flexibility to be viewed on multiple channels. Through several meetings with both Freedom Fuels staff and their customers we were able to narrow their target audience categories down to 3 distinct areas and thereby set about providing a solution that involved the production of three unique storylines. Each storyline targeted a specific area of the business but by designing the 3 projects in a consistent manner we ensured, that if required, all 3 could be viewed in the context of a full length production.

The supply of multiple file formats also allowed Freedom Fuels to maximise the utility of the production by using it on their own website, at trade shows, in 53 retail outlets and perpetual use in corporate presentations, sales kits, staff inductions and dealings with stakeholders