You Can Help
KIDS HELP LINE
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Directed by Smoke and shot by Dominik Münch on "Lucy" his Red One. This spot showed
us how much heart people have. Thank you to everyone who was involved in this project,
in particular Dom and his camera crew from Blacksun Productions, Stinger and his gaffer crew
from Light & Motion, Aisling Crowhurst make up, Warren Eagles colourist, Matt Bennett editor
and Pete Jones music.
Make Believe
KIDS HELP LINE
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In this TVC aimed at 5 to 15 year olds, live action and photorealistic animation flow together
to illustrate the point that no matter what problem you are facing, big our small, there is always
someone you can turn to for help.
Our Story
BOYSTOWN
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Through this spot we delve into the lives of four young individuals with a troubled past and
discover the difference an organisation like Boystown can make.
KEY COMPONENTS
/2x2min pieces for DVD, on-line and promotional mediums
/2x60sec TVCs
Boystown is a multi-faceted provider of welfare services throughout Australia. Their operations spread from immediate care for those in need through to support and employment services for youth, families, unemployed and the disadvantaged.
Smoke Creative was approached by Boystown to develop a range of communication tools for Boystown and Kids Help Line that change perceptions of the organisation, support its national
rebrand, and appealed to individuals and business groups for support to meet the ever growing needs of the organisation.
All concept development, scripting and pre and post production was handled in-house.
The production of a range of video presentations that could be used across a broad range of
channels focused on the key areas identified through extensive consultation with Boystown and its subsidiaries. Smoke interviewed an array of staff from the Chief Executive Officer through to counselors on the 'front-line'. We also spoke with several members of the community who had been assisted by Boystown over the years. This research provided us with the foundations to produce targeted, effective messaging.