Knowledge Share

Safety is number one

At Smoke Creative, we understand safety.

Whether it’s crafting content that connects with an audience and delivers concise, understandable and engaging safety messaging, or it’s working on set, on location, on site, or in the studio – we strive to always have safety top of mind and our number one priority.

We have extensive experience creating and delivering safety messaging in industries such as electrical, mining, rail, ports, and infrastructure – as well as qualifications, equipment and expertise to work on-site and capture images in all conditions, sites, heights and proximity to equipment and work.

We know what resonates with audiences when it comes to safety messaging, and use that experience to build content that cuts through. We help create stories that engage, captivate, educate and raise awareness, ensuring message retention and the most important factor – recall.

No matter whether they are out in the field, on the job or around the home, if our audience can recall a concept or message in the split second they need it most, then we can help keep them and the people around them safe.

Smoke Creative // Safety Showcase

OIR // Electrical safety – Jason's story

Energex // Pat's Story

Energex // Polarity Testing

OIR // Arc Flash