Showcase
What we do best.
Brand Communications & Engagement
Stories are the way we communicate, make sense of the world, and share our knowledge and experiences. We see brand communication as creative storytelling that solves business and communication challenges, builds brand champions, unites teams, and connects with your audience - making them part of your story.
Smoke Creative // Brand Communications & Engagement
Brand Showcase // Hohem
Working with Chinese company Hohem, we took inspiration from their existing creative content aimed at the Chinese market, and re-imagined it for a western audience. This involved collaborating closely to ensure their key messaging was effectively translated and conveyed in a manner that aligned with a different set of cultural references and values, and at the same time ensuring the result was compelling, engaging and visually exciting.
Hohem // iSTEADYX 125sec
Strategic Storytelling
They say people might one day forget what you say, but they’ll never forget the way you made them feel. We can help you use strategic storytelling to communicate your message, stir your audience’s emotions, energise them, pull their heartstrings, take them on a journey, teach them new things, invite them to walk in someone else’s shoes, or all of the above.
Smoke Creative // Hear The Story
Smoke Creative // See The Story
Education & Training
By sharing knowledge in a creative way, we can cut through, empower, and create change. Educational content is a powerful tool that presents endless opportunities. We create engaging educational video content, but not just for educators - we can help anyone to share knowledge, provide value and insight, simplify the complex, and create resources that make what you do more valuable and grow your audience.
Smoke Creative // Education & Training
Brand Showcase // TechnologyOne Brand Story
Working closely with TechnologyOne, we took the concept of a brand video and gave it a twist. In keeping with their brand positioning as technological pioneers, forward thinkers and purveyors of innovative software solutions, we engaged with award winning Australian band Sheppard (who like TechnologyOne, originated in Brisbane, Australia before exploding on to the world stage) to create a bespoke music track for TechnologyOne, and then retold the story of the company’s journey and brand vision as a narrative music video. This included creating a behind the scenes making-of video to increase engagement with both internal and external audiences.
TechnologyOne // CiA Generations Music Video
TechnologyOne // CiA Generations Music Video – Behind The Scenes
Motion & Emotion
Smoke Creative // Motion & Emotion
Motion design and animation can explain complex ideas or processes, raise a smile or provide a unique style that you can own. With the ever expanding channels and platforms available for engaging customers, partners and team members we are always striving to use our talents and experience to find new ways to engage.