Electrical Safety // Arc Flash

In order to get this message to cut through and stick with an audience that is constantly bombarded with safety messaging, we combined a selection of our tools and techniques developed for training and education to build an intense, dramatic retelling of an arc flash incident that (almost literally, through use of a POV perspective) puts our audience in the shoes of a worker experiencing an arc flash.

This combination of strategic storytelling, instructional communication and the use of a unique perspective allowed us to create a resource that not only builds awareness, but is also compelling, engaging, and serves as a valuable resource for safety education and training.